As mentioned in my previous post, we have affirmed the importance of the website conversion rate in evaluating the effectiveness of a website. There are many ways to increase conversions on your website. However, the design of the website is the most important foundation to make your website stand out. In this article, we would […]
10 Core Principles for a Good Website Design
Website design is increasingly gaining attention from businesses and individuals. A well-designed website not only enhances the interaction between a business and its customers but also helps “close deals” and improves business effectiveness. Simplicity is beauty. Cramming too much into each page creates confusion. Visitors become frustrated when they have to scan through rows of […]
Interesting Stories Around TVCs
A television commercial (or narrowly called a television advertisement, in English terms television advertisement or television commercial – abbreviated TVad or TVC) is a type of film or segment that is produced, circulated on various mass media or paid for by companies, organizations, or associations who want to promote a message, usually to advertise or […]
5 Typical Examples of Brand Positioning Strategies
With each branding project to develop brand positioning and identity strategies, we consider the project research phase just as important as designing the brand identity and later experiences, as it is the core foundation for building the brand’s essence and determining all subsequent steps of the project. Thoroughly understanding the customer (from rational needs to […]
Brand Collaboration – A New Weapon for Vietnamese Businesses
The development of business and consumer trends has led to a new marketing strategy called “brand collaboration.” This approach has been widely applied globally and has proved effective in helping businesses, especially small and medium-sized enterprises (SMEs), expand their market reach, increase brand awareness, and gain more customers. Brand collaboration is a partnership between two […]
The Battle of Mobile App Development
The development of science and technology has also raised the question of how to provide users with the best digital experiences. Furthermore, with the ubiquity of mobile devices as it is today, mobile app developers must focus more on the future direction of the mobile industry. Therefore, mastering technology and developing solutions for the next […]
Evaluating an Impressive and Beautiful Travel Website
Travel and tourism has become one of the hottest industries lately, as people’s living standards have improved, the demand for travel has also steadily increased. To serve customers, increase convenience and experience, having a website is an essential requirement. But just having a website is not enough, the website needs to be optimized to increase […]
What Should a Business Website Have? A Question for Project Managers
There are many information channels that your business can leverage, such as Websites, Facebook, Google, Instagram, etc., but the business website is probably the most basic channel for a business to introduce its image, provide information, and receive feedback from its customers. In my opinion, a business website is like a person – it not […]
Has Our Technology Really Reached the 4.0 Revolution?
Recently, we often mention the term the 4.0 revolution, as well as the bright future from this revolution, but have we really understood what the 4.0 revolution is? What will we gain and what issues will we have to face when it arrives? Is our technology really ready? What is the 4.0 Revolution?In the 19th […]
Professional Web Design – The Foundation for Business Success
In today’s age of information explosion, online buying and selling is becoming an inevitable trend. This requires businesses and stores to find the right direction in order to keep up with market trends. One of the solutions that businesses and stores prioritize is professional and intelligent e-commerce web design. This is because: Website Increases Customer […]