Month: April 2024

10 Core Principles for a Good Website Design

Website design is increasingly gaining attention from businesses and individuals. A well-designed website not only enhances the interaction between a business and its customers but also helps “close deals” and improves business effectiveness. Simplicity is beauty. Cramming too much into each page creates confusion. Visitors become frustrated when they have to scan through rows of […]


Interesting Stories Around TVCs

A television commercial (or narrowly called a television advertisement, in English terms television advertisement or television commercial – abbreviated TVad or TVC) is a type of film or segment that is produced, circulated on various mass media or paid for by companies, organizations, or associations who want to promote a message, usually to advertise or […]


5 Typical Examples of Brand Positioning Strategies

With each branding project to develop brand positioning and identity strategies, we consider the project research phase just as important as designing the brand identity and later experiences, as it is the core foundation for building the brand’s essence and determining all subsequent steps of the project. Thoroughly understanding the customer (from rational needs to […]


Brand Collaboration – A New Weapon for Vietnamese Businesses

The development of business and consumer trends has led to a new marketing strategy called “brand collaboration.” This approach has been widely applied globally and has proved effective in helping businesses, especially small and medium-sized enterprises (SMEs), expand their market reach, increase brand awareness, and gain more customers. Brand collaboration is a partnership between two […]


The Battle of Mobile App Development

The development of science and technology has also raised the question of how to provide users with the best digital experiences. Furthermore, with the ubiquity of mobile devices as it is today, mobile app developers must focus more on the future direction of the mobile industry. Therefore, mastering technology and developing solutions for the next […]