Work / Fikkerts
Case study · Bath & Body / Gifting
Fikkerts
ClientFikkerts
IndustryBath & Body / Gifting
ServicesDevelopment
Year2023
01
The challenge
Fikkerts’ charming products deserved a storefront that matched — the old site felt dated, buried best-sellers, and made gifting (the brand’s core use case) far too hard.
With seasonal peaks, the site also had to stay fast and reliable under sudden spikes in traffic.
02
Our approach
We rebuilt the store as a warm, gift-first experience that puts best-sellers front and centre and makes seasonal shopping effortless.
Gift-first experience
Restructured the store around gifting journeys — curated collections, bundles, and a streamlined add-to-cart for multi-item gifts.
Warm, product-led design
Created a soft, botanical visual language that lets the products shine and reflects the brand's handmade charm.
Peak-ready performance
Hardened the build for seasonal traffic with aggressive caching and an optimised media pipeline.
03
The outcome
The new storefront lifted conversion and held up comfortably through the brand's busiest seasons.
+52%
Average Order Value
-33%
Bounce Rate
0
Downtime During Peak
“The new store captures what makes Fikkerts special, and gifting finally feels effortless for our customers.”
Fikkerts — Brand Owner, Fikkerts, Fikkerts
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