Work / Dare & Dazzle EU
Case study · Fashion / E-commerce
Dare & Dazzle EU
ClientAn Pham
IndustryFashion / E-commerce
ServicesUIX Design, Development
Year2021
01
The challenge
Dare & Dazzle had strong product photography but a store that didn’t do it justice — slow loading, weak product storytelling, and a checkout that leaked sales on mobile.
The brand needed a storefront as bold as its collections, optimised for the fashion shopper’s fast, visual browsing.
02
Our approach
We built a striking, visual-first storefront that lets the product lead and removes friction from the purchase path.
Visual-first design
Created an editorial, image-led layout that puts the collection front and centre and feels instantly premium.
Mobile checkout overhaul
Rebuilt the mobile purchase flow end-to-end, cutting steps and reducing cart abandonment.
Performance tuning
Optimised a heavy media pipeline so the store stays fast even with rich photography.
03
The outcome
The relaunch gave the brand a storefront that matches its ambition and converts across devices.
+57%
Mobile Conversion
-39%
Bounce Rate
2.0s
Average Load Time
“The new store feels like a real fashion brand now. Our products finally get the presentation they deserve.”
An Pham — Brand Manager, Dare & Dazzle EU, An Pham
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