Work / British Premium Sausages
Case study · Food & Beverage / Wholesale
British Premium Sausages
ClientDev Kudo
IndustryFood & Beverage / Wholesale
ServicesDevelopment
Year2019
01
The challenge
British Premium Sausages had a loyal trade customer base but a website that read like a dated brochure and did nothing for wholesale enquiries.
The business needed a site that projected quality and made it effortless for buyers to explore the range and request a trade account.
02
Our approach
We rebuilt the site around the product range, pairing a premium feel with a simple, enquiry-driven flow for trade customers.
Product-led design
Organised the full range into an easy-to-browse catalogue with rich photography and clear product detail pages.
Trade enquiry flow
Built a purpose-made enquiry journey so wholesale buyers can request pricing and samples in a couple of steps.
Modern foundations
Rebuilt the site on a fast, maintainable WordPress stack the team can update without a developer.
03
The outcome
The new site lifted the brand's trade profile and made enquiries measurably easier to capture.
+72%
Trade Enquiries
-49%
Bounce Rate
1.9s
Average Load Time
“We finally look like the premium brand we are. Trade enquiries have noticeably picked up since launch.”
Dev Kudo — Managing Director, British Premium Sausages, Dev Kudo
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