Work / Weslink international school Hanoi
Case study · Education / International School
Weslink international school Hanoi
ClientBeau Agency
IndustryEducation / International School
ServicesDevelopment
Year2021
01
The challenge
Weslink’s website was dense and hard to navigate, making it difficult for prospective parents to find admissions information and get in touch.
With families researching multiple schools online, the site had to build trust, answer key questions, and convert interest into campus visits.
02
Our approach
We rebuilt the site around the parent journey, making admissions information clear and enquiry effortless.
Parent-first architecture
Restructured the site around the questions parents actually ask — curriculum, fees, facilities, and admissions.
Trust-building design
Created a bright, welcoming design system with authentic photography that reflects the school community.
Admissions enquiry flow
Built a focused admissions funnel with clear calls to action and a simple visit-booking form.
03
The outcome
The new site made the school easier to research and lifted admissions enquiries.
+60%
Admissions Enquiries
-42%
Bounce Rate
3
Pages per Session
“Parents now find what they need quickly and actually reach out. The new site has been transformative for admissions.”
Beau Agency — Client, Weslink International School, Beau Agency
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