Work / The Ilkley Shoe Company
Case study · Footwear / Retail
The Ilkley Shoe Company
ClientDev kudo
IndustryFootwear / Retail
ServicesDevelopment
Year2020
01
The challenge
The Ilkley Shoe Company’s heritage and craftsmanship weren’t coming through online — the old site was slow, cluttered, and hard to shop on mobile.
The brand needed a storefront that felt as carefully made as its shoes, with a purchase path that matched the quality of the product.
02
Our approach
We designed a warm, heritage-led storefront that showcases craftsmanship while keeping the buying experience fast and simple.
Heritage design language
Crafted a warm, editorial visual language with considered typography and photography that tells the brand's story at a glance.
Mobile-first shopping
Rebuilt the catalogue and product pages around a mobile-first flow, cutting the steps to purchase.
Performance overhaul
Optimised images and caching to deliver a fast, smooth experience across the whole store.
03
The outcome
The relaunch brought the brand's craftsmanship online and improved conversion across devices.
+47%
Mobile Conversion
-35%
Bounce Rate
2.2s
Average Load Time
“The new site matches the quality of our shoes. It finally feels like us, and it's converting better than ever.”
Dev Kudo — Owner, The Ilkley Shoe Company, Dev kudo
Next project