Work / Taliav Skin Care
Case study · Skincare & Cosmetics
Taliav Skin Care
ClientMeika
IndustrySkincare & Cosmetics
ServicesUIX Design, Development
Year2022
01
The challenge
Taliav’s range had a loyal following but an ageing storefront that undersold the brand. Product discovery was buried, mobile checkout leaked conversions, and the team couldn’t publish new collections without a developer.
With a rebrand landing soon, the site had to move fast — a tight launch window, a fast-growing SKU list, and strict requirements around payments and recurring subscriptions.
02
Our approach
We rebuilt the store on a clean, product-first architecture with a design system the team can extend without breaking the layout.
Commerce-first foundations
A composable WooCommerce storefront with a headless-style front end, giving the brand speed without sacrificing the editing flexibility the team already knew.
A ritual-driven design system
A calm, ingredient-led visual language with generous whitespace and a soft palette, so the product — not the chrome — carries the page.
Conversion tuning
Cart, upsell and subscription flows rebuilt and measured, with A/B tests on the product page driving a clear uplift before launch.
03
The outcome
The new store launched on schedule and immediately lifted conversion across every device.
-38%
Cart Abandonment
+61%
Mobile Conversion
Subscription Sign-ups
“The new store finally feels like the brand we always had in our heads. Our team updates it daily without touching a developer.”
Meika — Founder, Taliav Skin Care, Meika
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