Work / Sturdyfoods
Case study · Food & Beverage / E-commerce
Sturdyfoods
ClientDevkudo
IndustryFood & Beverage / E-commerce
ServicesDevelopment
Year2019
01
The challenge
Sturdyfoods’ store was losing customers at checkout — a slow, confusing purchase flow and a product range that was hard to browse on mobile.
With growing demand, the business needed a store that could scale and convert without a constant stream of developer fixes.
02
Our approach
We rebuilt the store around a fast, mobile-first catalogue and a checkout that removes every unnecessary step.
Catalogue reorganisation
Structured the product range into intuitive categories with clear filters, so customers find the right product fast.
Checkout optimisation
Stripped the checkout to its essentials and streamlined the cart, cutting the steps between add-to-cart and purchase.
Self-serve content
Built flexible Bricks components so the team can launch new products and campaigns without a developer.
03
The outcome
The new store converted more visitors and gave the team the independence to grow it themselves.
+58%
Conversion Rate
-41%
Checkout Abandonment
1.8s
Average Load Time
“Checkout used to be our biggest headache — now it's our biggest strength. The store finally converts.”
Devkudo — Owner, Sturdyfoods, Devkudo
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