Work / PD2X
Case study · Pharmaceutical / Healthcare
PD2X
ClientDev Kudo
IndustryPharmaceutical / Healthcare
ServicesDevelopment
Year2019
01
The challenge
PD2X needed a credible digital presence that could speak to clinical partners while remaining approachable for patients.
Dense technical content, multilingual requirements, and strict compliance standards meant the build had to be clear, fast, and trustworthy.
02
Our approach
We built a clean, trustworthy platform that structures complex medical information into a navigable, accessible experience.
Information architecture
Reorganised deep technical content into clear pathways for different audiences — clinicians, partners, and patients.
Accessible design system
Delivered a WCAG-compliant design language with legible type, strong contrast, and keyboard-friendly navigation.
Compliance-ready build
Structured content and security so the site meets healthcare standards and is simple for the team to audit.
03
The outcome
The new platform established PD2X as a credible, modern player in its space.
+66%
Time on Site
-40%
Support Queries
100
WCAG AA Compliance
“The team translated a mountain of complex material into something genuinely easy to use. It's made a real difference to how we're perceived.”
Dev Kudo — Project Lead, PD2X, Dev Kudo
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