Work / Kosaido HR Solution
Case study · HR Services / B2B
Kosaido HR Solution
ClientYoshinki Fujimura
IndustryHR Services / B2B
ServicesDevelopment
Year2021
01
The challenge
Kosaido HR Solution’s offering was strong, but its website was difficult to navigate and did little to build credibility with corporate decision-makers.
Japanese-language content and a formal B2B audience meant the site had to be precise, trustworthy, and easy for busy HR teams to scan.
02
Our approach
We rebuilt the site with a clear, corporate design that leads with services and routes enquiries to the right team.
Service-led navigation
Reorganised the site around clear service categories so HR teams find the relevant solution in seconds.
Corporate design system
Delivered a clean, formal visual language suited to a Japanese B2B audience, with strong typographic hierarchy.
Enquiry routing
Built a structured enquiry form that captures context upfront and routes requests to the correct department.
03
The outcome
The new site sharpened the company's digital presence and made it easier for prospects to engage.
+48%
Qualified Enquiries
-36%
Bounce Rate
2.8
Pages per Session
“The new website finally reflects the professionalism of our service. Prospects understand us instantly.”
Yoshinki Fujimura — Director, Kosaido HR Solution, Yoshinki Fujimura
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