Work / Hardgear
Case study · Hardware / Tools Retail
Hardgear
ClientHardgear
IndustryHardware / Tools Retail
ServicesDevelopment
Year2019
01
The challenge
Hardgear’s catalogue was deep and technical, but the old store made it painful to find the right product and compare specifications.
Trade and DIY customers alike needed fast filtering, clear specs, and a purchase path that didn’t require a manual.
02
Our approach
We rebuilt the store as a fast, filter-first catalogue with crisp product data and a checkout built for trade orders.
Filter-first catalogue
Implemented faceted filtering over the full product data, so customers narrow thousands of SKUs to the right one in seconds.
Spec-first product pages
Designed product pages that present technical specifications clearly, helping customers buy with confidence.
Trade-ready checkout
Added trade-friendly ordering with bulk quantities and a fast checkout tuned for repeat B2B buyers.
03
The outcome
The new catalogue cut search time dramatically and made the store work for trade and DIY alike.
-62%
Time to Find Product
+44%
Conversion Rate
1.7s
Average Load Time
“Our customers can finally find the exact product they need without digging. It's transformed the store.”
Hardgear — Owner, Hardgear, Hardgear
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