Work / Allbands Co
Case study · Watch Accessories / E-commerce
Allbands Co
ClientAll Brand Co
IndustryWatch Accessories / E-commerce
ServicesUIX Design, Development
Year2020
01
The challenge
Allbands Co had a great product but a forgettable storefront that looked like every other Shopify template and struggled to build brand loyalty.
The brand needed a distinctive identity online and a store that encouraged repeat purchases through a better band-matching experience.
02
Our approach
We built a bold, brand-led store with a band-matching experience that turns one-time buyers into repeat customers.
Distinctive brand system
Developed a confident visual identity and storefront design that sets the brand apart in a crowded category.
Band-matching experience
Built an interactive finder that helps customers match bands to their watch, lifting confidence and order value.
Retention mechanics
Added smart recommendations and subscription options to drive repeat purchases.
03
The outcome
The new storefront gave the brand a clear identity and lifted repeat purchases.
+49%
Conversion Rate
Repeat Purchase Rate
+35%
Average Order Value
“Finally a store that looks like our brand, not a template. The band matcher alone has been worth it.”
All Brand Co — Founder, Allbands Co, All Brand Co
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