Video content has become an increasingly important part of marketing strategies in recent years. A recent article on the website highlighted some of the key video content marketing trends to pay attention to.

One major trend is the rise of live video. Platforms like Facebook Live and YouTube Live allow brands to stream real-time video content to engage their audience. Live video creates a sense of urgency and exclusivity that makes viewers more likely to tune in. Brands can use live videos for product launches, Q&As, behind-the-scenes footage, and more.

Additionally, video content is growing shorter in length. With limited attention spans, audiences often prefer snappy, bite-sized video clips instead of longer content. Shorter videos around a minute long typically see higher view completion rates. Brands should focus on compact videos that quickly convey their key messages.

Vertical video is also gaining popularity, especially with the growth of TikTok and Instagram Reels. Vertical videos fill the entire smartphone screen and create an immersive experience. Brands targeting mobile users should consider filming vertical videos tailored for mobile devices.

The article also highlights the importance of videos for SEO. Videos can help boost a brand’s search rankings by providing engaging content that keeps users on site longer. Brands should optimize videos with subtitles, transcript, and meta descriptions to improve discoverability.

Finally, the rise of video marketing on social media presents an opportunity for brands. Creating fun, shareable videos specifically designed for different platforms like YouTube, Facebook, Instagram, etc. can help expand brand reach and awareness.