Work / Edwin James Group
Case study · Facilities / Engineering Services
Edwin James Group
ClientPure Agency
IndustryFacilities / Engineering Services
ServicesDevelopment
Year2021
01
The challenge
Edwin James Group’s portfolio was broad, but its website undersold decades of engineering capability with dated design and buried case studies.
The group needed a site that projected authority and made it easy for procurement teams to understand its services and get in touch.
02
Our approach
We built a confident, service-led site that leads with capability and routes every enquiry to the right team.
Service-led architecture
Restructured the site around clear service areas and sector pages, so visitors find relevant expertise instantly.
Case study system
Built a reusable case study template that showcases outcomes and builds credibility with evidence, not adjectives.
Enquiry routing
Implemented a smart enquiry flow that captures context upfront and routes requests to the correct business unit.
03
The outcome
The new site modernised the group's digital presence and made it dramatically easier for prospects to engage.
+55%
Qualified Enquiries
+70%
Pages per Session
-38%
Bounce Rate
“The new website finally reflects the scale and quality of what we do. It's become a genuine business-development tool.”
Pure Agency — Client, Edwin James Group, Pure Agency
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